Digital Media Image of Business University Professor by M. A. Lukashenko, N. V. Gromova, A. A. Ozhgikhina

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Global trends in digital transformation and media positioning of universities in social networks by O. N. Tomyuk, A. V. Diachkova, A. N. Novgorodtseva

“…It is noted that a prominent presence on social media is based on working on the university’s positive media image and implementing global media positioning trends into strategic development. …”
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Investment behavior in the Egyptian stock market: The impact of social media on investor decision-making by Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma

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Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies by javad mashhadizadeh, Farzad Karimi, Mojtaba aghajani

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Providing a development model for the effectiveness of persuasive advertising in social networks by Hamzeh Hessani Khabr, Payam Paslari, Mehdi Bagheri, Saeed Muradpour

“…The majority of marketing managers believe that virtual social media are primarily used for "brand building and brand awareness" activities, and evidence from academic studies suggests that effective use of social media helps improving brand awareness and brand image, and ultimately the awareness of the product and services and even improvement of the financial performance of the brands (Godey et al, 2016). …”
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Area Studies at the Modern University: Experience in Studying International Communication Strategies by O. A. Nesterova, O. L. Solodkova

“…In this paper, we show the importance of including the large corpus of scholarly, popular and media texts describing the experience of 20th-century Russian and Soviet Indologists in bachelor’s Asian studies programmes. …”
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The pattern of elementary teachers' insight in online education, using foundational data theory by reyhaneh bazrafshan delijan, Mohammad Ghafari Mejlej, seyyed javad mortazavi amiri

“…The findings of this research are in line with the researches of Carrillo et al., (2023) and Scherer et al., (2021) in recognizing the elements of causal conditions in online education. In the social dimension and in the social communication, the items of social image, knowledge of social networks, participation and strengthening the spirit of teamwork in the field of online education, and in the section of the common goals, the item of strengthening the spirit of teamwork in the field of online education, systemic perspective and social adaptability have been identified in the crisis of online education. …”
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Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products by Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif

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Design and validation of consumer behavior model based on user-generated content in the banking industry by Sepahdar Rahnama, Marzieh ZendehDel, Mir Hadi Moazen Jamshidi

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Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies by maziar Ghasemzadeh Sangroudi, karim hamdi, SHADAN VAHABZADEH MUNSHI

“…In relation to the result obtained from the analysis of the thirteenth hypothesis in relation to economic factors, the following suggestions are presented: cooperation with domestic companies to reduce the total cost of packaging, designing packaging according to the size of the product, using social media for marketing. In relation to the result obtained from the analysis of the fourteenth hypothesis in relation to logistics factors, the following suggestions are presented: use of three-layer packaging to increase product durability, use of materials that prevent product spoilage. …”
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Identifying and Evaluating the Components of Human Resource Competence in the Era of Digital Transformation by Mahdieh Abidi, Rashid Zolfaghari Zafarani, Masoud Haghighi

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