Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

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Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers by Shun Shindo, Nobuo Matsubayashi

“…We study a retailer's strategic decision with regard to outsourcing the production of such types of store brands (SBs) to national brand (NB) manufacturers. …”
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Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies by javad mashhadizadeh, Farzad Karimi, Mojtaba aghajani

“…AbstractThe purpose of this research is to investigate the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies of Ahvaz city. …”
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Customer Loyalty and Firm Performance: An In-depth Analysis of the Edible Oils Manufacturing Firms. by Mwazuna, Alice Ngele, Tibbs, Charles Yugi, Museve, Elijah, Asiimwe, Judith Bijurenda

“…The study sought to analyze the effect of customer loyalty on the performance of edible oil manufacturing firms in Kenya. The constructs of customer loyalty included: repurchase, positive word of mouth, recommendations, and commitment to the brand while firm performance was measured using sales volume. …”
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Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) by zahra hajizadeh, Ebrahim Rajabpour, Heidar Ahmadi, Majid Esmaeilpour

“…This study aims to highlight the impact of CSR on product innovation, exploring the mediating role of employer branding within medium and large manufacturing companies of Southern Iran's Bushehr City.   …”
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Evaluation of the Effect of Different Glazing Brands on Surface Roughness of Monolithic Zirconia by Riyam Imad Fouad, Lateef Essa Alwan Al Jorani, Abdel Kareem Jasim Khadim Al-Azzawi

“…The purpose of this study was to evaluate the surface roughness of different glazing brands' materials on monolithic Zirconia. 40 specimens from Zirconia block (VITA YZ®XT Color, Diameter 98.4x14mm height) were prepared by computer-aided design/computer-aided manufacturing machined (Imes-Icore, 5 axis, COR TEC 250i dry, Germany). …”
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Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies by maziar Ghasemzadeh Sangroudi, karim hamdi, SHADAN VAHABZADEH MUNSHI

“…Abstract The current research was conducted with the aim of providing a model of consumer behavior in creating brand attachment, emphasizing the packaging component of food industry companies. …”
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Study of the Influence of the Connection Mode of the STI Brand Aluminum Radiator on its Thermal Characteristics by Z. G. Mar’ina, A. Yu. Vereshchagin, A. V. Novozhilova

“…Aluminum radiators of various brands have become widespread on the market of heating equipment nowadays. …”
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Investigating lightweight foamed concrete prepared using selected brands of detergent and cement grades by Michael Asante‐Amankwa, Anthony Andrews

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Balancing E-Commerce Platform and Manufacturer Goals in Sustainable Supply Chains: The Impact of Eco-Friendly Private Labels by Zhiheng Liu, Xiangcheng Cui, Yuanyuan Ji

“…Our analysis takes into account consumer preferences for both product brands and sales channels. We compare and analyze the equilibrium outcomes across four different scenarios, leading to the following conclusions: (1) When the platform utilizes the wholesale selling format, the manufacturer is consistently motivated to launch the direct channel if the costs associated with it are low. …”
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CONTROL OF CHEMICAL COMPOSITION OF CASTING BRASS IN INGOTS USED FOR MANUFACTURE OF STOP VALVES by A. A. Pivovarchyk, Е. V. Pivovarchyk

“…It was established that the pig delivered by the domestic producers corresponds to parameters of chemical composition for the pig’s foundry brand LS, while in the pig supplied by foreign producers there were found disparities of the chemical composition of certain basic elements. …”
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Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI) by Zahra. Atf, fariz taherikia, kambiz heidarzadeh Hanzaei

“…But some others believe that the company's growth is the result of taking advantage of opportunities and is unpredictable (Guha et al, 2013). Manufacturing companies active in the stock market, which are considered as the main players in the economy of any country, play an important role in increasing the national income. …”
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Covert marketing in films and series by Dimitrijević Ljiljana, Gojković Marija, Kolar Janez

“…Its influence is growing, and through advertising through celebrities, who immediately draw attention to a certain brand or service, its attractiveness is growing. …”
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A Building-Material Supply Chain Sustainable Operations under Fairness Concerns and Reference Price Benefits by Huimin Xiao, Youlei Xu, Shiwei Li

“…The retailer’s partial commitment to cost sharing can enhance the production enthusiasm of the manufacturer, improve the brand reputation of the product, and enhance the two members’ individual profitability. …”
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Differential Game Model for a Dual-Channel Supply Chain’s Optimal Strategy under the Reference Carbon Emission Effect by Di Yu

“…Taking into account the impact of time factors on emission reductions and brand reputation, the reference carbon emission effect and dual-channel supply chain are incorporated into a unified analysis framework. …”
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Evaluation of the Efficacy of Novel Self Disinfectant Solution in Irreversible Hydrocolloid Impression Material - An Experimental Study by Sunantha Selvaraj, Alarmelu, Dorairaj Jayachandran, Shanmuga Priya

“…Methodology: Three groups were made with one control group and three alginate impression was made for each participants in the maxillary arch with 24-hours intervals between one another using the same brand of commercially available chromatic alginate. …”
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Comparison of Mechanical Resistance to Maximal Torsion Stress in Original and Nonoriginal or Compatible Prosthetic Implant Screws: An In Vitro Study by António Sérgio Silva, José Manuel Mendes, Tiago Araújo, Carlos Aroso, Pedro Barreiros

“…Nonoriginal screws did not present different fracture resistances compared to the original Mis® brand screws. The fracture site of Iconekt® screws showed a different pattern compared to the other brands.…”
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Analysis of Slow-Released Fertilisers as a Source of Microplastics by Vladimir Isakov, Elena Vlasova, Vladislav Forer, Jose Kenny, Sergey Lyulin

“…It was found that the base polymers used to encapsulate the fertilisers studied are the co-polymer polyethylene–polyacrylic acid in the Brand A, and polyacrylamide, polyacrylic acid, and its esters in the Brand B fertiliser coating. …”
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A Better Model for Socio-economic Governance? by Bryn Jones, Peter Nisbet

“…Investigation shows a bias towards external and brand-related, rather than internal priorities of job security and the social capital of workplace communities. …”
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