Branding in NGOs – its Influence on the Intention to Donate by Arminda do Paço, Ricardo Gouveia Rodrigues, Luís Rodrigues

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Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers by Renee B. Kim, Yan Chao

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ANALISIS PENGARUH PROMOSI DAN E-WOM, TERHADAP MINAT BELI PELANGGAN MONARCH DENGAN DIMEDIASI BRAND IMAGE by Alexander Hartono Hartono, David Kodrat

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Coloniality at Global Scales: Reframing the Nineteenth-Century Exhibition Image by Bart Pushaw

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Determinants Of The Decision To Become An Islamic Bank Customer by Nurul Aisyah, Muhammad Rusdi, Abu Bakar Assidiq

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The Role of Price and Promotion in Creating Brand Equity by Mehwish Umer, Sohnia Salm

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Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia by Noormalita Primandaru, Nuning Kristiani, Pian Pareallo

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THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON SKINTIFIC PRODUCTS: PLS-SEM APPROACH by Nanda Nasywa Afifah, Dina Tri Utari

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The impact of brand identification, brand image, and brand love on brand loyalty: the mediating role of customer value co-creation in hotel customer experience by Ming-Hsuan Wu

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Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience by Zakaria Abdiwali Mohamed, Mustafa Ünsalan

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Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment by Faheem Ahmad Khan, Muhammad Umer Quddoos, Ammara Akram, Arslan Ahmad Siddiqi

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Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia by I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, Ni Made Hartini

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Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions by Khalid Bilal

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Situational and communication content in the framework of SMM brand promotion in social networks by K. A. Arzhanova, A. I. Eremeeva

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Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image by Neo Ligaraba, Joy Cheng, Nompumelelo Fortunate Ndungwane, Brighton Nyagadza

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Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation... by Jorge Luis Canta Honores, Luciano Barcellos-Paula

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(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach by Naveed R. Khan, Zain Ul Abedin, Arsalan Mujahid Ghouri

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The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia) by Joshua Manalu, Ety Dwi Susanti

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Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link by Deyber Jimenez-García, Ovet Espinoza Heredia, Eduar Cruz Lizana, Jose Joel Cruz-Tarrillo, Dany Yudet Millones-Liza

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Understanding Millennial relationships and consumption of no and low alcohol beer brands by Elizabeth Steinhobel, Mornay Roberts-Lombard, Isolde Lubbe

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