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  1. 1

    Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

    Published 2025-02-01
    “…The main contextual factors of Ambient advertising are determined based on the use of eye tracking also include advertising slogans, billboard elements, and customers' eye movement analysis. …”
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  2. 2

    The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping by Mirmahmood Naghibi, Changiz Valmohammadi, Kiamars Fathi Hefeshjani, mahmoud modiri

    Published 2025-02-01
    “…Today, the use of e-mail marketing, using virtual networks, and influencers has much more feedback than traditional marketing such as billboard and tract ads.…”
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    Article