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    TRUST IN INFLUENCERS - USING SEVQUAL TO ACHIEVE THE EFFECT OF MANAGING THE HATE MECHANISM

    TRUST IN INFLUENCERS - USING SEVQUAL TO ACHIEVE THE EFFECT OF MANAGING THE HATE MECHANISM by Żywiołek Justyna

    Published 2025-03-01
    “…The study describes the phenomenon of hate used by influencers to build trust among the offenders. …”
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