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  1. 161

    Is the Linear Modeling Technique Good Enough for Optimal Form Design? A Comparison of Quantitative Analysis Models by Yang-Cheng Lin, Chung-Hsing Yeh, Chen-Cheng Wang, Chun-Chun Wei

    Published 2012-01-01
    “…The consumer-oriented design approach uses quantification theory type I, grey prediction (the linear modeling technique), and neural networks (the nonlinear modeling technique) to determine the optimal form combination of product design for matching a given product image. …”
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    Article
  2. 162

    The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) by Nabila Putri Sayekti, Anton Agus Setyawan

    Published 2025-01-01
    “… In recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. …”
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    Article
  3. 163

    Optimization of Tourism Information Analysis System Based on Big Data Algorithm by Jing Yang, Bing Zheng, Zhenghua Chen

    Published 2020-01-01
    “…On the basis of ecological footprint theory and tourism ecological footprint theory, the sustainable development indexes such as ecological footprint, ecological carrying capacity, ecological deficit, and ecological surplus of the research area were calculated and the long-term change pattern of each index was analyzed. …”
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    Article
  4. 164

    The Cultural Science of Consumption: Brains, Networks, and Identities by Herrmann-Pillath Carsten

    Published 2010-01-01
    “…The paper proposes a general theory of consumer behaviour in ‘social network markets’ – where individual choices are determined by the choices of others – by conceptualising such markets as examples of distributed cognition; itself part of an ‘externalist’ perspective on human identity. …”
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  5. 165

    Honneth e o mercado brasileiro de consumo como instituição de reconhecimento by Carlos Freitas

    Published 2018-01-01
    “…In the end, it is desired to demonstrate the potential normative advances and controversies that surround the Brazilian market of consumer goods.…”
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    Article
  6. 166
  7. 167

    The social welfare effect of e-commerce product reputation information asymmetry from the perspective of network externality. by Min Zhao, Shuyun Wang, Tongshui Xia

    Published 2025-01-01
    “…Based on the network externality perspective, considering the duopoly e-commerce platform market, this paper uses game theory to construct a theoretical model to compare and analyze the changes in consumers, merchants, platforms, and social total welfare when the reputation information of e-commerce products is symmetric and asymmetric. …”
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  8. 168

    Variants, structure and value chain management algorithm by A. P. Tyapukhin

    Published 2022-04-01
    “…The research purpose is to clarify and supplement the Value Chain Management theory and methodology by substantiating its main variants, improving the terminological apparatus and improving the relationships between the links of this chain. …”
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    Article
  9. 169

    Alfonso Giuliani, Crédit, consommation et production dans la pensée de Thorstein Veblen by Alfonso Giuliani

    Published 2011-12-01
    “…Some elements of Veblen’s institutionalism can offer an interesting interpretation of Graziani’s scheme of the Monetary Theory of Production. On the analytical level, this approach which includes consumer behaviour and choices of firms is based on a methodology of ‘macro-foundation of microeconomics’. …”
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  10. 170

    SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES by Ekta Aggarwal, Richa Misra, Renuka Mahajan, Anurupa B Singh

    Published 2025-01-01
    “…Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer motivations. …”
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    Article
  11. 171

    The Ecstasy of Communication. Critical remarks on Jean Baudrillard by Pieter Duvenage

    Published 2022-10-01
    “… The socio-cultural criticism of Jean Baudrillard (born 1929), spans from the political turmoil of France in the late-1960s, to the mediatised world of the 1990s and early 21st century.1 In this process his provocative work on the socio-political role of signs, symbolic exchange, simulation, and hyperreality has important implications for communication studies – and more specifically communication theory. The point is that with the “… greater mediatization of society … we are witnessing the virtualization of our world.”2 This contribution briefly reconstructs, firstly, two phases in Baudrillard’s intellectual career – phases that shifted from an early neo-Marxist critique of the modern consumer society to a post-Marxist or postmodern view of society (which include engagements with socio-anthropology; psychoanalysis, sociology, semiology and media theory), and eventually ends in a kind of anti-theory with an extreme fatal vision of the world.3 In section 2 the implications of these two shifts in Baudrillard’s intellectual career are contextualized in the field of media and communication studies – and specifically his concept of the “ecstasy of communication”. …”
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  12. 172

    Blockchain technology adoption strategies for the shipping costs bearer in the fresh product supply chain by Weisi Zhang, Lin Wu, Lulu Ji

    Published 2025-02-01
    “…The shipping costs bearer considers whether to adopt blockchain technology to enhance the transparency of fresh logistics and improve consumers’ perceived value. Using game theory, the paper attempts to explore who should bear the shipping costs (supplier or retailer), clarifying the shipping costs bear’s blockchain adoption strategy. …”
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  13. 173

    Analysis of Urban Residents' Sports Consumption Demand Based on Intercepted Regression Model by Qing Liu

    Published 2021-01-01
    “…At this stage, broadening the consumer market, upgrading the consumption system and gradually establishing a consumption-led development concept are key factors in promoting high-quality economic development. …”
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    Article
  14. 174

    Modelling of control actions at the operational stage of the life cycle of roads by A. N. Tiraturyan

    Published 2024-01-01
    “…The prospects of application of the given approach connected with the use of the apparatus of the theory of efficiency of technical systems are determined.…”
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    Article
  15. 175

    Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior by Wenjun Liu, Chenye Wang, Lin Ding, Cuibo Wang

    Published 2021-01-01
    “…Hence, it is an urgent requirement that platform enterprises undertake their social responsibilities, which will influence consumer extra-role behaviors besides bringing reputation advantages to the enterprises. …”
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    Article
  16. 176

    A Building-Material Supply Chain Sustainable Operations under Fairness Concerns and Reference Price Benefits by Huimin Xiao, Youlei Xu, Shiwei Li

    Published 2021-01-01
    “…This paper incorporates fairness concerns and consumer reference price effects into a two-echelon building-material closed-loop supply chain consisting of a manufacturer and a retailer. …”
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  17. 177

    Eye Tracking and Semantic Evaluation for Ceramic Teapot Product Modeling by Wei Liu, Ziyan Hu, Yinan Fei, Jiaqi Chen, Changlong Yu

    Published 2024-12-01
    “…It was found that shapes characterized by classic, rounded, and proportional coordination were more in line with consumers’ aesthetic preferences despite the differences in semantic evaluations among consumers of different genders and ages, which led to relatively consistent consumer satisfaction. …”
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  18. 178

    Analysis on Quantified Self-Behavior of Customers in Food Consumption under the Perspective of Social Networks by Lei Lei, Yaling Zhu, Qiang Liu

    Published 2021-01-01
    “…What’s more, previous literatures did not consider food consumption behavior based on the theory of information perception and the risk perception theory. …”
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  19. 179

    Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities by Christian Julmi

    Published 2016-09-01
    “…The study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. …”
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  20. 180

    Methodological approach to establishing incentives and readiness for labor migration of the digital generation – youth students by S. N. Apenko, A. V. Lukash

    Published 2023-06-01
    “…To develop the methodological approach neoclassical migration theory, principles of new economic theory, migration model of E. …”
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