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  1. 141
  2. 142

    Heterogeneity of motivations among crowdinvestors: Evidence from the football industry by Szczepan Kościółek

    Published 2022-01-01
    “…IMPLICATIONS: Based on self-determination theory, no cluster with a predominance of extrinsic motivations was found. …”
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    Article
  3. 143

    Enhancing individuals’ engagement in marine recreational sport activities: from an institutional perspective by Minghuan Shou, Jiawei Xu

    Published 2025-01-01
    “…Two major barriers to participation are consumers' concerns about whether marine recreational sport activities are interesting and suitable for themselves, which can be summarized into product quality uncertainty and product fit uncertainty.MethodsTo address this issue, this paper, grounded in institutional theory, investigates how different institutional environments influence consumers' product certainty and their behavioral engagement in marine recreational sport activities—an area previously underexplored in the literature.Results and discussionsBy collecting 292 survey responses and utilizing ordinary least squares (OLS) regression analysis, we found that both product quality certainty and product fit certainty have a significant positive effect on consumers' behavioral engagement. …”
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  4. 144

    THE CONTRIBUTION OF J. M. KEYNES TO THE ANALYSIS OF THE PSYCHOLOGICAL MOTIVES OF ECONOMIC BEHAVIOR by M. A. Kozlova

    Published 2016-06-01
    “…The relative importance of rational and irrational motives of economic behavior in the Keynesian theory is analyzed. It is shown that Keynes's analysis of the behavior of the economic agents under uncertainty and the lack of information contributed to the elaboration of the bounded rationality theory by Simon. …”
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  5. 145

    The use of the methodological base of the study to determine the conduction of low-frequency electromagnetic interference according to the coefficient of the n-th harmonic componen... by D. Yu. Rudi, A. I. Antonov, A. A. Ruppel, E. Yu. Ruppel, T. V. Shitik

    Published 2024-06-01
    “…With the help of the methodological base of the study (the foundations of probability theory and mathematical statistics), the processing of the experiment conducted at the research object is carried out. …”
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    Article
  6. 146

    Determination of generations X, Y, Z user preferences in the Russian mobile application market by E. S. Bozhenko, D. M. Nikolaeva, K. O. Svistunova

    Published 2023-03-01
    “…The study is based on the Strauss–Howe generational theory. The mobile application market appears to be dynamic and fast-growing in an environment of exponential growth in consumer demand and a highly competitive environment. …”
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  7. 147
  8. 148

    Using frequency regulation to improve the energy efficiency of pumping units in switching circuits with a water tower by Kapanski A. A.

    Published 2024-12-01
    “…An assessment of the energy saving potential based on similarity theory emphasizes that when the pump motor speed is reduced, it is important to take into account the reduction in its performance, which is a significant limitation in the design of automated control systems. …”
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  9. 149

    Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

    Published 2022-01-01
    “…This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand forgiveness in the framework provided by the theory of planned behavior. …”
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  10. 150
  11. 151

    Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents by Ntswaki Petunia Matlala

    Published 2023-01-01
    “…The study used an e-readiness framework that combined the innovation diffusion theory and trust in technology with the technology readiness index to measure consumers’ adoption of digital banking channels. …”
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  15. 155

    Theoretical Model of Engagement in the Context of Brand Communities by Flávia D\u2019albergaria Freitas, Victor Manoel Cunha de Almeida

    Published 2017-01-01
    “…The main theoretical foundation of the study is the Social Identity Theory (SIT), also incorporating relevant contributions from the perspective of Consumer Culture Theory (CCT). …”
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  16. 156

    T. VEBLENO PARODOMOJO VARTOJIMO TEORIJA IR ŠIUOLAIKINĖS KULTŪROS BEI VARTOJIMO TYRIMŲ PROBLEMOS by Jūratė Černevičiūtė

    Published 2003-01-01
    “…Keywords: conspicuous consumptions, the models of consumption in traditional and modern society, "Veblen", "bandwagon", "snob" effects in the contemporary theories of consumer behaviour. …”
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  17. 157

    T. VEBLENO PARODOMOJO VARTOJIMO TEORIJA IR ŠIUOLAIKINĖS KULTŪROS BEI VARTOJIMO TYRIMŲ PROBLEMOS by Jūratė Černevičiūtė

    Published 2003-01-01
    “…Keywords: conspicuous consumptions, the models of consumption in traditional and modern society, "Veblen", "bandwagon", "snob" effects in the contemporary theories of consumer behaviour. …”
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    Article
  18. 158

    Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil by Laís Rodrigues, Marcus Wilcox Hemais

    Published 2022-08-01
    “… This study analyzes the behavior of Nina Ribeiro mirroring Ralph Nader, based on the decolonial perspective and focusing on the theory of coloniality of being. The research explores how such behavior influenced the Brazilian consumer movement. …”
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  19. 159

    STRATEGIC POSITIONING OF AGRICULTURAL FINANCIAL PRODUCTS by Tzvetelina Borisova

    Published 2025-01-01
    “…The positioning ideology in the presented theory is based on the study of various determinants creating loyal demand for the company’s product. …”
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  20. 160

    Distrust Spillover in Sharing Accommodation: Evidence From Airbnb in Beijing by Xin Jin, Bo Wang, Ning Ma

    Published 2025-01-01
    “…The expansion of sharing accommodation has raised concerns about consumer distrust. Scholars have increasingly focused on studying the negative effects of distrust spillover in this field. …”
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