Showing 101 - 120 results of 353 for search 'consumer theory', query time: 0.06s Refine Results
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    A set theory based fuzzy fs/QCA: a new tool for sensory analysis of foods by JK Pallavi

    Published 2025-12-01
    “…The technique gave a solution that the combination of Taste, Flavor and Texture had approximately 90% consistency with the consumer choice. Further, a parsimonious solution identified Taste as the most important contributor to sensory acceptance of yogurt. …”
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    The Effects of Monetary Policies on the Capital Structures of the Firms by Octávio Valente Campos, Wagner Moura Lamounier

    Published 2022-01-01
    “…The study sample is composed of 220 companies: 84 of consumer goods, 89 of capital assets, and 47 of public utility. …”
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    Article
  6. 106
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    The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers by Ana Paula Kieling, Maria José Barbosa de Souza, Franciane Reinert Lyra, Ricardo Boeing

    Published 2021-01-01
    “…These findings have implications for the theory and practice of organizations, broadening the discussion about CSR practices and consumer behavior. …”
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    Article
  8. 108

    Current challenges, and potential solutions to increase acceptance and long-term consumption of cultured meat and edible insects – A review by Jia Wen Xanthe Lin, Narmatha Maran, Amanda JiaYing Lim, Siew Bee Ng, Pey Sze Teo

    Published 2025-06-01
    “…The adoption of these alternative proteins by consumers largely depends on its sensory appeal. Sensory attributes like appearance, odour, taste, and texture shape consumer perception and purchasing decision of meat substitutes. …”
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    Article
  9. 109

    Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved] by Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh

    Published 2025-01-01
    “…Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study aimed to identify the factors influencing Indian consumers’ buying behaviour and purchase intentions toward green cosmetics, focusing on both male and female consumers. …”
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    Uncovering the determinants of environmentally-friendly apparel purchase intention in Indonesia: Incorporating environmental concern and knowledge into the theory of planned behavi... by Nosica Rizkalla, Elissa Dwi Lestari, Boby Arinto, Purnamaningsih Purnamaningsih, Niken Sulistyarini

    Published 2022-05-01
    “…This study intends to explore consumer motivation in deciding to buy environmentally friendly apparel by applying the extended theory of planned behavior. …”
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    Article
  12. 112

    A hypothesis of 'How Advertising Works' and implications for marketers and advertisers by Brian McMillan

    Published 2022-11-01
    “…From understanding how consumers arrive at buying decisions, a model is de- vised to suggest how those consumers can be approached with advertising and discus- ses why advertising content and style should be so different for different product categories. …”
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  13. 113

    The psychology of advertising / by Fennis, Bob Michaël, 1968-, Stroebe, Wolfgang

    Published 2021
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  14. 114

    Strategies for promoting green buildings: integrating evolutionary game and SEIR models by Song Wang, Dongliang Zhu

    Published 2025-01-01
    “…This study explores the changing strategies of government and developers in promoting green buildings and how they affect consumer acceptance, providing an interdisciplinary theory for promoting green buildings. …”
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    Assessment of knowledge, attitudes, and perceptions toward flood risk insurance amongst low-income households in South Africa by David Lefutso, Abiodun A. Ogundeji, Gideon Danso-Abbeam, Yong S. Nyam

    Published 2025-04-01
    “…Applying Knowledge, Attitudes, and Practices (KAP) theory and Protection Motivation Theory (PMT), this study explores low-income households’ perceptions and practices regarding flood risk insurance coverage in East London and Mdantsane-Chalumna. …”
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  19. 119

    Allocation and control of multi-devices voltage regulation in distribution systems via rough set theory and grasshopper algorithm: A practical study by Abdullah M. Elsayed, Ali M. El-Rifaie, Marwa F. Areed, Abdullah M. Shaheen, Mohamed Osman Atallah

    Published 2025-03-01
    “…A novel integrated approach is presented combining Statistical Rough Set Theory (SRST) with the Grasshopper Optimization Algorithm (GOA) for the allocation and control of these multi-devices in distribution systems individually and simultaneously. …”
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  20. 120

    Educational Intervention of Intention Change for Consumption of Junk Food among School Adolescents in Birgunj Metropolitan City, Nepal, Based on Theory of Planned Behaviors by Upendra Kumar Singh, Nirmal Gautam, Tulsi Ram Bhandari, Nirmal Sapkota

    Published 2020-01-01
    “…Therefore, this study aims to assess the effectiveness of an educational intervention program (interactive lecture) based on the theory of planned behavior (TPB) for reducing junk food consumption among school adolescents in Birgunj Metropolitan City, Nepal. …”
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