Complexity Analysis on the Supply Chain of Brand Enterprise Countermeasures against Imitation Threats by Abudureheman Kadeer, Mingyu Zhao, Mengzhe Li

“…This paper studies the complexity of the decision system when a brand enterprise introduces new products and makes dynamic quality decisions to cope with imitation threats caused by a counterfeit enterprise. Using game theory, nonlinear system theory, and numerical simulation, the complexity characteristics of this system and consumer utility are further discussed; moreover, delay feedback control is used to restrain chaos. …”
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MAKE AN IMPRESSION IN 60 SECONDS: VIDEO ON SOCIAL MEDIA, THE MAIN WEAPON OF PROFESSIONAL MARKETERS – TRENDS 2023 by Hilda

“…However, several issues, such as the lack of detail about the research methodology and the need for a more in-depth analysis of video marketing options on social media, need to be addressed. From a Theory of Marketing perspective, these findings are consistent with basic marketing concepts, such as the exchange of information between sellers and consumers, the importance of informative and educational content, and the role of trust and involvement in influencing consumer behavior. …”
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Sexe on-line. Animateurs, clients et production de scénarios sexuels by Elena Stoian

“…And by taking hold of the techniques used by the protagonists to produce and organise such exchanges – from the consumer’s as well as the professional moderator’s point of view – the article equates erotic dialogue to sexual work, in which meaning can be found, by combining conversation analysis and sexual scripts theory.…”
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Debating Student as Producer by Katie Strudwick

“…As well as this focus on my own teaching practice the paper sets out the theory and concepts which underpin Student as Producer and the way in which it has responded to current government policy, in particular the notion of student as consumer. …”
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Pricing and Warranty Decisions of Substitutable Products for a Fuzzy Two-Echelon Supply Chain by Yongzhao Wang

“…This paper considers the optimal decisions of pricing and warranty level for substitutable products in a fuzzy supply chain environment, where the consumer demands, manufacturing costs, and warranty costs are characterized as fuzzy variables. …”
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Why do people use a mobile wallet? The case of fintech companies in Jordan by Ohoud Khasawneh, Rana AlBahsh

“…Understanding consumer intentions regarding mobile wallet (m-wallet) adoption is paramount in the mobile commerce landscape, particularly in cash-centric economies like Jordan. …”
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Application of blockchain technology in the demand response management of power grid by Haowen REN, Yaqi YANG

“…The theory of decentralized blockchain mechanism was studied,and a method of applying distributed block chain technology to manage demand response planning in smart grid environment was proposed.This method was based on the blockchain distributed ledger accounting tamper-proof technology,which stored the energy consumption information collected from the intelligent metering devices of the IoT,and defined the self-executing intelligent contract at each consumer level in a programmatic way to ensure the flexibility of transactions.Blockchain distributed technologies provided incentives or penalties to balance energy demand with grid energy production rules.Consensus-based validation would be used to validate demand response plans and provide appropriate financial settlement for flexible suppliers.The results show that the power demand side management based on blockchain distributed technology can be used to match energy demand and production under the condition of smart grid,with high accuracy of demand response signal,but less flexibility required for convergence.…”
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Evaluation of Worksite Wellness Nutrition and Physical Activity Programs and Their Subsequent Impact on Participants’ Body Composition by Victoria Sandercock, Jeanette Andrade

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Feu le régime d’accumulation tiré par la finance by Robert Boyer

“…Within the taxonomy of “regulation” theory, this is a structural/major crisis, the overcoming of which is radically uncertain. …”
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Dynamic Analysis of Retailers’ Paid Membership Strategy by Lina Xu, Zhiqing Meng

“…In the fierce competition environment, it is an interesting topic whether the paid membership card can be accepted by the customers as soon as possible. Based on the theory of evolutionary game, this paper discusses the strategies of retailers to implement the paid membership in the case of two different consumer groups. …”
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Dynamics of a Self-Excited Vibrating Thermal Energy Harvester with Shape Memory Alloys and PVDF Cantilevers by Ivo Yotov, Georgi Todorov, Elitsa Gieva, Todor Todorov

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SINO-VIETNAMESE PEOPLE’S ECONOMIC ACTIVITIES IN DISTRICTS 5, 6, AND 11 OF HO CHI MINH CITY, VIETNAM (1996-2016) by Trieu Huy Ha

“…The quality of goods is insufficient to meet consumer satisfaction. The harshly competitive market confronts their businesses with numerous challenges. …”
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Limiting the Carbon Footprint of an Enterprise: Calculation Methods and Solutions by Svetlana Ivanova, Elena Zhidkova, Alexander Prosekov

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The marketing potential of the enterprise and the possibilities of its development in modern conditions by N. V. Arsenieva, L. M. Putyatina

“…The marketing of the enterprise should correspond to two main concepts: consumer orientation and orientation to a cost approach to management.…”
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Private Label: o potencial impacto no mercado de medicamentos no Brasil by Ronaldo Raemy Rangel, Luan Vinicius Bernardelli, Paulo Rogério Alves Brene

“…To this end, important theoretical aspects will be raised, based, for example, on Michael Porter’s theory (Five Competitive Forces and Value Chain). …”
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Second-round effects of food prices on core inflation in Turkey by Türken Fatma, Yildirim Mustafa Ozan

“…Incorporating domestic and international macroeconomic variables, the model identifies second-round effects by imposing theory-based constraints and leveraging Bayesian methods. …”
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Dimensional Evolution of Intelligent Cars Human-Machine Interface considering Take-Over Performance and Drivers’ Perception on Urban Roads by Hao Yang, Yueran Wang, Ruoyu Jia

“…Firstly, the main driving assistance functions in the process of take-over were analyzed based on the entropy theory, and the weight values of each function for the consumer’s purchase intention were calculated. …”
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Beyond Likes and Shares: Unveiling the Sequential Mediation of Brand Equity, Loyalty, Image, and Awareness in Social Media Marketing's Influence on Repurchase Intentions for High-T... by K Laveen Kumar, S Anjani Devi

“…Finally, BE negatively mediates the relationship between SMMA and RPI. In theory, it enhances our comprehension of the mechanisms by which SMM impacts consumer behaviour, illuminating the intermediate functions of brand-related notions. …”
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Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level by Hong Huo, Dan Luo, Zhanghua Yan, Hao He

“…This paper studies a low-carbon dual-channel supply chain based on behavioral economics, incentive theory, and optimization models to better formulate pricing decisions. …”
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An Empirical Study on Relationship between Residents’ Disposable Income and CPI Based on TVECM: Application of Bootstrap SupLM Testing for Threshold Cointegration by Jungang Du

“…Based on the fluctuation characteristics of residents’ disposable income and CPI (Consumer Price Index) in different periods, this article introduces a nonlinear threshold cointegration theory, establishes a TVECM (Threshold Vector Error Correction Model) of the residents’ disposable income and CPI. …”
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