Research on Supply Chain Stability Driven by Consumer’s Channel Preference Based on Complexity Theory by Yi Tian, Junhai Ma, Wandong Lou

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The effect of sensation seeking on intention to consume street food: utilizing the theory of planned behavior by Tran Thi Tuyet, Minh Phuong Do, Ninh Nguyen

Subjects: “…Intention to consume…”
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Is it really unreal? A two-theory approach on the impact of deepfakes technology on the protection motivation of consumers by Dhanya Pramod, Kanchan Pranay Patil, Vijayakumar Bharathi S

“…It advances consumer behaviour theories in information systems, aids stakeholders like companies and marketers, and supports policymakers in developing regulations and safeguards against deepfake threats.…”
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Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022 by L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva

Subjects: “…consumer expectations…”
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Understanding Green Product Purchase Intentions Using the Theory of Planned Behavior: Case study of Algerian Consumers’ by Sidi Mohammed Benachenhou, Imene Dali Youcef, Salah Hamouti

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The role of user participation and psychological distance in consumer brand attitudes in gamified marketing by Xiaolin Li, Yilun Xie, Guofeng Dong, Qianwei Xiao, Weichun Xue

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Advancing Theory in Psychographic Market Segmentation Research by Jack A. Lesser, Suanne M. Barthol

Subjects: “…psychographic research market segmentation marketing theory research generalizability strategic planning consumer lifestyles…”
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Understanding the consumer purchase behaviour towards green electronic products: using insight from the theory of planned behaviour by Rukhsar, Mohd Yameen, Zeba Khanam

Subjects: “…Consumer purchase behaviour…”
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L’empire de la valeur. Quelle critique de la théorie (néo)-walrassienne ? by Claire Pignol

“…The Empire of Value proposes a criticism of walrasian utility theory and offers a substitute through the alternative assumption of mimetic desire. …”
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Uncertainty of the image of consumer behavioral disorders in the representations of students by Zul’fiya A. Aksyutina, Aleksey N. Il’in

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What drives consumers’ intention towards fairness-oriented products purchasing? An emotion-extended model of theory of planned behaviour by Antonella Samoggia, Giulia Rossi, Andrea Fantini, Evangelia Mouchtaropoulou, Notis Argiriou

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Corrigendum: Supply chain disruptions in the fast-moving consumer goods industry by Kudakwashe Tazvivinga, David Pooe

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ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD by I. Yu. Aleksandrova

Subjects: “…consumer mood…”
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The Effect of Effective Factors on Consumer Behavior in Iran\'s Best Shopping Centers Based on the Principles of Urban Management by mahmood samadi, mahmoud nooraei, Mohammad mehdi Mozaffari, babak haji karimi

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A dualidade da despersonalização no consumo by Paolo Totaro

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The Value for the Consumer in Retail by Beatriz Cavalcante Chamie, Ana Akemi Ikeda

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Consumer Challenges of the Socio-Economically Disadvantaged in South Africa and the Role of Consumer Legislation by Lindeka Tentu, Karunanidhi Reddy

“…The study is grounded in the Consumer Justice Theory, and advocates for equitable treatment and protection of historically disadvantaged consumers under relevant consumer protection legislation. …”
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The Impact of Consumer Engagement with Gamified Branded Apps on Gameful Experience in Emerging Markets: An Empirical Study by Amir Zaib Abbasi, Linda D. Hollebeek, Maria Hassan, Ding Hooi Ting, Eliis Salm, Vytautas Dikcius

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

“…The behavioural reasoning theory was useful in explaining the linkage between the reasons for or against purchasing a UHT line extension product and the intended behaviour, which contributes to a better understanding of consumers’ approaches to a UHT line extension. …”
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“Keenly aware of environmental issues, yet wavering in conviction”: Understanding the factors influencing the consumers' willingness to pay for green energy by Ankita Sharma, Kishore Kumar, Rishi Dwesar

“…This paper aims to develop a framework to understand factors influencing millennial consumers’ intention and their willingness to pay (WTP) for green energy (GE) by extending the theory of planned behaviour (TPB). …”
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