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TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA
Published 2021-09-01“…Being aware of the linguistic techniques that are used for the purpose of influencing and manipulating one’s purchasing behaviour a consumer might be able to identify true sincerity from the marketing gimmick.…”
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“My Health, My Right:” There Is More to It than Meets the Eye
Published 2024-04-01Subjects: Get full text
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SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING
Published 2011-05-01Subjects: Get full text
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SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING
Published 2011-05-01Subjects: Get full text
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My Hijab Covers my Mane, Not My Mind: Challenges Facing South African Muslim Women Academics
Published 2024-02-01“… Muslim women in South Africa constitute 1.6% of the population, yet they have and continue to contribute significantly to the economy, pursue political freedom and rise to the upper echelons of academia. …”
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