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    Providing a model of emotional and rational appeals in video marketing based on social networks by Moohan Mohammadi, payam paslari, saeed moradpour, sadegh masjoodi

    Published 2024-11-01
    “…The results of this research is aligned with the results of Dong et al, (2023), Asgharzadeh et al, (2023), Hosseini (2023), Zhuang (2022), Yazdani Kachuei et al, (2022), Taleghani et al, (2022), Sasanpour & Amini Lari (2021), Song et al, (2021), and Casais & Pereira (2021). …”
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