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    The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site by I Gusti Agung Gede Witarsana, I Gusti Ayu Putu Wita Indrayani, I Kadek Arisanjaya

    Published 2023-09-01
    “…The coefficient of determination test produces an R square value of 0.617, which means that brand image (X1), price perception (X2), online reviews (X3), and location (X4) have an effect of 61,7% on accommodation purchase decisions (Y) while the rest of 38.3% is influenced by other factors outside of the variables in this research.…”
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