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    Intersemiotic Translation: From Medieval Poetry to Modern Movie by Leila Nik Nasab

    Published 2024-12-01
    “…Therefore, the different elements can be classified as follows:Addition of secondary charactersTime and setting of the storySocial and moral themesLanguage and literatureIncorporation of subplots alongside the main storyMultiplicity of characters and different conflicts It can be said that this adaptation falls under Andrew's model of "borrowing". The viewer does not witness a direct and complete adaptation of the story. …”
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    O delírio segundo Freud e Jung: aportes recíprocos e distinções by Carlos Augusto Pereira Viana

    Published 2011-07-01
    “…A partir de então, muitos foram os encontros, os estudos, a profícua correspondência ocorrido entre ambos, culminando inclusive com a viagem histórica que Jung acompanharia Freud aos Estados Unidos da América, onde este anunciou que viera trazer à peste à comunidade acadêmica americana, termo pelo que designou à sua descoberta. …”
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    Clinicians’ user experience with health information exchange technologies during simulated medication reconciliation by Himalaya Patel, April Savoy, Steven L. Sanchez, Morgan Traylor, Khoa A. Nguyen, Kenneth S. Boockvar, Vincent S. Fan, Emily R. Locke, Bryan Gibson, Amanda S. Mixon, Susan H. Byerly, David A. Haggstrom, Teresa M. Damush, Michael Weiner, Alissa L. Russ-Jara

    Published 2025-06-01
    “…Department of Veterans Affairs (VA) health care system: Computerized Patient Record System (CPRS); VistA Web; and Joint Longitudinal Viewer (JLV). While using a think-aloud technique, participants attempted two randomly assigned, time-limited medication reconciliation tasks using any of these technologies. …”
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    Providing a model of emotional and rational appeals in video marketing based on social networks by Moohan Mohammadi, payam paslari, saeed moradpour, sadegh masjoodi

    Published 2024-11-01
    “…Excitement is one of the necessary elements to achieve attention in video marketing in such a way that "The customer's decision-making journey in video marketing begins with a video ad" (Maenhout, 2023), and only does positive emotions that affect the audience's attention, but negative stimuli also play an important role in attracting the viewer's attention (Vaish et al, 2008) (Rozin & Royzman, 2001).The engagementCrane & Sornette (2008) were the first people who introduced the term "engagement" in today's sense as a valuable tool for measuring the effectiveness of video marketing, in their definition: "audience engagement in video is a chance to share video and increase the number of visits" (Crane & Sornette, 2008).Dong et al, (2023) investigated the four main factors of short branded video content (content matching, informational relevance, storytelling, and emotionality), customer engagement (likes, comments, and shares) as well as the moderating effect of publication time (morning). …”
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    Encodage et décodage des récits historiques. Un cas : la série Le Canada, une histoire populaire by Olivier Côté

    Published 2011-04-01
    “…This article, based on the investigation of the CBC documentary archives and of the fond Ramsay Cook , examines the circulation of historical narratives within Canadian society through the analysis of the context of production of the TV series Canada: A People’s History – what we call ‘narrative encoding’ –, the study of the dynamics between CBC’s journalists and historians, and the decoding of this ‘encoded’ historical narrative by TV viewers who sent their e-mails to the CBC. Despite the very presence of counter narratives within the production and reception contexts, may it be regional, cultural or professional, pluralism and ‘nation-building’ master narratives remain hegemonic because of the persuasive force of social actors who strongly support their diffusion, and especially because these narratives are closely related to the social imaginary of most Canadians, either producers of this historical narrative made for the television age or viewers.…”
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  17. 1817

    Isidingo as entertainment-education by Nadia van der Merwe

    Published 2022-10-01
    “…As such, Isidingo employs positive role models to transmit pro-social messages to its viewers. This paper will report on a study that explored the application of the entertainment-education (E-E) strategy in the local soap opera Isidingo by investigating the perceptions of female viewers in respect of self-reported knowledge acquisition, attitudes and behavioural changes due to watching this programme. …”
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  18. 1818

    Image Recognition and Content Comprehension in Media Accessibility: A Study on the Reception of Audiences with Limited Hearing by Farzaneh Shokoohmand, Masood Khoshsaligheh

    Published 2024-09-01
    “…This experimental study examined techniques of subtitling for the deaf and hard-of-hearing (SDH) from the point of viewers’ content comprehension and image recognition. …”
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    The appeal of 7de Laan by Nadia van der Merwe

    Published 2022-11-01
    “…Using reception analysis as point of departure, this study used in-depth interviews with a cross-cultural sample of viewers to describe the appeal of 7de Laan. …”
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    ‘Savages’ and Spiritual Engines: Feeling the Machine in H. G. Wells’s Time Machine and ‘Lord of the Dynamos’ by Tamara Ketabgian

    Published 2018-06-01
    “…In Natural Theology (1802), an influential text in this spiritual tradition, William Paley envisions a natural world of analogical clocks, which persuade and appeal to viewers through an immersive encounter with material artistry and skill. …”
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