Published 2024-11-01
“…In other words, if the perceived performance meets expectations, satisfaction has been achieved (Shahab Far, 2017).Customer loyaltyLoyalty is a strong deep commitment created for stable and continuous repurchase of a preferred product or service in the future, while there are situational influences and competitors' marketing efforts to change the customer's use towards another product or service (
Wolter et al. et al., 2017).Customer trustTrust refers to all the skills that customers have and all the decisions made by customers to achieve a goal (Aziziyah, 2020).Kim & Park (2023) conducted a research on the influence of virtual influencers' attractiveness on purchase intention: a product moderated mediation model. …”
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