The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. by Kristen Giombi, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W Sullivan, Amie C O'Donoghue, Brian G Southwell, Leila C Kahwati

“…The types of interactive ads evaluated included website banner and pop up ads, search engine ads, interactive TV ads, advergames, product websites, digital magazine ads, and ads on social network sites. …”
Get full text

Presenting the fintech market development model with an emphasis on existing challenges and strategies by Seyed Mani Sadraee, Farideh Haghshenaskashani, Mehdi Karimizand

“…Extended Abstract                                           Introduction Every day, people see a lot of advertisements everywhere; from bus stop, street banner, shopping mall to magazine, TV, computer, mobile etc. …”
Get full text