Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

“…Research methodology The present study is considered to be of the fundamental type in terms of its purpose, and mixed (qualitative and quantitative) in terms of the data collection method. …”
Get full text

The Effectual Spectrum Defragmentation Algorithm with Holding Time Sensitivity in Elastic Optical Network (EON) by S. Selva Kumar, J. Kamalakannan, R. Seetha, N. Asha, Kiruba Thangam Raja, S. Sree Dharinya, M. Sucharitha, S. Kalaivani

“…The elastic optical network (EON) fulfills the upcoming generation network requirements such as high-definition videos, high bandwidth demand services, and ultra-high-definition televisions. The key issues in EON are routing spectrum assignment and spectrum fragmentation for spectrum allocation. …”
Get full text

Face-work in North American Presidential Debates: A Corpus-based Multi-theoretical Approach by Rosa María Martínez Abellán

“…As inherently confrontational contexts, North American presidential debates compel politicians to engage in image restoration efforts when targeted by a face-threatening act. Since the first televised debates in 1960, presidential campaigns have become increasingly mediatized and the need to defend against face-damage has increased, for there is still a need to uphold a favorable presidential image despite the prominence of impoliteness in these events. …”
Get full text

PCA and PSO based optimized support vector machine for efficient intrusion detection in internet of things by Mutkule Prasad Raghunath, Shyam Deshmukh, Poonam Chaudhari, Sunil L. Bangare, Kishori Kasat, Mohan Awasthy, Batyrkhan Omarov, Rajesh R. Waghulde

“…The Internet of Things (IoT) is a network that interconnects many everyday objects, including computers, televisions, washing machines, and even whole urban areas. …”
Get full text

Is it Time to Recognize Political Anxiety as a Social Determinant of Health? by Brandon Ambrosino

“…On one of my first days on the job, I asked a colleague why the televisions in the main office were set to FOX News. …”
Get full text