The evolution of marketing communication by Dalmé Mulder

“…The paper explores the different phases that occurred in the development of marketing communication from a mass communications focus in the 1960s to the integrated communications imperative of the present. It became apparent that integrated communication, which envelops integrated marketing communication, is crucial to an organisation’s overall success. …”
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Study of the spatial strength distribution patterns and microstructure characteristics of ultra-fine tailings cemented paste backfill by Yuye Tan, Yiding Li, Xin Yu, Yuchao Deng, Zepu Song, Yunpeng Kou

“…The strength distribution pattern demonstrated that the UCPB material has an apparent spatial effect. Consequently, considering the position relationship between the stope and filling mouth is crucial when designing the strength of adjacent mining rooms. …”
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Impact of Occlusion Masks on Gender Classification from Iris Texture by Claudio Yáñez, Juan E. Tapia, Claudio A. Perez, Christoph Busch

“…When, the goal is to classify the gender using exclusively the iris texture, the presence of gender information in the masks may result in apparently higher accuracy, thereby not reflecting the actual gender information present in the iris. …”
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Rheology of Sesame Pastes with Different Amounts of Water Added by Li-Xia Hou

“…The samples T1 and T2 behaved as a pseudoplastic material, whereas the apparent viscosity of T3 and T4 remained almost unchanged with the shear rate increasing. …”
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« C’est eux contre nous » ou « Qui a peur de qui ? » : la rhétorique post-11 septembre de l’administration américaine vue par la caricature de presse by Dominique CADINOT

“…However, despite the context, on December 15th, three months after the attacks, Atlanta’s major daily newspaper, TheAtlanta Journal-Constitution, ran an editorial cartoon drawn by Mike Luckovich questioning John Ashcroft’s management of the USA PATRIOT Act.The apparent purpose of the caricature is to satirize the way the Arab or Muslim communities are stigmatized as “enemies within” and to critique the artificial dichotomy used by the administration: “Us versus them”.However, the decision to depict John Ashcroft, leader of the domestic war-on-terror apparatus and prominent evangelist, indicates that what is at stake here is the thorny issue of the relations between state power and religion.Since cartoons may provide scholars with a glimpse of the political debate or public opinion surrounding past events, this essay will seek to highlight and reflect on the feelings of millions of Americans who, a few months after the implementation of the national security strategy, initiated a response to those confounding patriotism and bigotry.…”
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Radiation-Induced Wavelength Shifts in Fiber Bragg Gratings Exposed to Gamma Rays and Neutrons in a Nuclear Reactor by G. Berkovic, S. Zilberman, Y. London, M. Rosenfeld, E. Shafir, O. Ozeri, K. Ben-Meir, A. Krakovich, T. Makmal

“…At the highest neutron exposures, grating peak blue shifts started to appear, apparently due to fiber compaction.…”
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Morphological evidence supports splitting of species in the North Atlantic Sebastes spp. complex. by Ingrid Marie Bruvold, Agneta Hansen, Arve Lynghammar, Hannes Höffle, Tanja Hanebrekke, Caroline Aas Tranang, Kjell Nedreaas, Einar Nilssen, Atal Saha, Torild Johansen

“…Accumulating genetic evidence suggests a more complex structure within this genus in the North Atlantic, which has recently inspired the hypotheses of cryptic species within S. norvegicus. Despite apparent genetic divergence between two types, they have yet to be verified morphologically. …”
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DEVELOPMENT, VALIDATION AND KINETIC APPLICATION OFSPECTROMETRIC METHODS FOR THE ANALYSIS OF ASPIRIN, SALICYLICACID, AND CAFFEINE AS SINGLE-COMPONENT AND IN MIXTURES by Aqeela Khurshid et al

“…These methods have been applied for the assay of ASA in its thermally degraded solution and in degraded tablets. The apparent first-order rate constants (kobs) for the degradation of ASA at pH 8.010.0 in the absence and presence of CF are in the range of 5.3711.0×103 min1 and 4.9910.30×103 min1, respectively. …”
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Evaluation of Interleukin-23 and Creatine Kinase –MB (CK-MB) Levels in Acute Coronary Syndrome Patients with COVID-19 in Baghdad City by Zahraa kareem Yaseen, Farhan Abood Risan, Suhad Hassan Aubaid

“…Methods: A total of one hundred fifty participants were enrolled in the current study divided into three groups 50 patients with ACS and 50 ACS with COVID-19 patients, while 50 participants as apparently healthy controls. age and sex-matched as healthy controls were involved in the present study. …”
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Environmental health, climate change, and equity: Understanding geographic vulnerabilities by Gina Solomon, Matthew Gribble, Sheri Weiser

“…Some geographic differences are readily apparent – such as the inherent vulnerability of coastal areas to sea level rise – whereas others are emerging. …”
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Numerical Simulations of the 1 May 2012 Deep Convection Event over Cuba: Sensitivity to Cumulus and Microphysical Schemes in a High-Resolution Model by Yandy G. Mayor, Michel D. S. Mesquita

“…Also, while one cumulus scheme captures the overall spatial convective structure of the event more accurately than others, it fails to capture the precipitation intensity. This apparent discrepancy leads to sensitivity related to the verification method used to rank the scheme combinations. …”
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Tissue Factor, Blood Coagulation, and Beyond: An Overview by Arthur J. Chu

“…TF diverse biological roles are associated with either coagulation-dependent or noncoagulation-mediated actions. Apparently, TF hypercoagulability refuels a coagulation-inflammation-thrombosis circuit in “autocrine” or “paracrine” fashions, which triggers a wide spectrum of pathophysiology. …”
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Soft Power: Political Use of A Scientific Concept by M. V. Kharkevich

“…This type of rationality is evident among postmodern states - the EU member states - and apparently absent among modern states such as Russia and US.…”
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Le retable (1980-1982) de Charles Daudelin (1920-2001) de la chapelle Notre-Dame du Sacré-Cœur de la basilique Notre-Dame de Montréal by Marilie Labonté

“…Renaissant de ses cendres, la chapelle Notre-Dame du Sacré-Cœur de la basilique Notre-Dame de Montréal est reconstruite de manière à respecter son apparence d’autrefois avec une pointe de contemporanéité. …”
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Optimization of Gas-Water Absorption Equilibrium of Carbon Dioxide for Algae Liquors: Selection of Alkaline Buffering Chemicals by Wen-Hsi Cheng, Ming-Shean Chou

“…The apparent Henry’s Law constant (H′), which quantifies the concentration partition of a gas-liquid equilibrium of carbon dioxide (CO2), is used to optimize the absorption of carbon dioxide in algae liquors. …”
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Phacoemulsification in Nanophthalmic Eye, a Way to Manage Glaucoma: Case Report by Dania Bamefleh, Konrad Schargel, Valmore A. Semidey, Faisal A. Altahan, Edward Schargel

“…The patient’s understanding and expectations should also be crystal apparent. The primary objective should always be to enhance the circumstances for the most effective glaucoma therapy, not to perform refractive surgery.…”
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Enhancing Enzyme-Mediated Cellulose Hydrolysis by Incorporating Acid Groups Onto the Lignin During Biomass Pretreatment by Jie Wu, Richard P. Chandra, Masatsugu Takada, Masatsugu Takada, Li-Yang Liu, Scott Renneckar, Kwang Ho Kim, Chang Soo Kim, Jack N. Saddler

“…When Simon’s stain was used to assess potential enzyme accessibility to the cellulose, it was apparent that both post-treatments enhanced accessibility and cellulose hydrolysis. …”
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Jurassic Osmundaceous Landscapes in Patagonia: Exploring the Concept of Ecological Stasis in the Deseado Massif, Argentina by Juan L. García Massini, Giovanni C. Nunes, Agustina Yañez, Ignacio H. Escapa, Diego Guido

“…These compositional, paleoenvironmental, and trophic characteristics of the Jurassic Osmundaceae suggest a possible case of ecological stasis, where Osmundaceae-dominated plant communities apparently persisted in swamps of comparable structures, functions, and physical characteristics for over 150 million years. …”
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Voss, du roman de Patrick White au livret de David Malouf : simple adaptation ou transformation de l’imaginaire national ? by Anne Le Guellec-Minel

“…However, a closer study of the way in which Malouf writes his own homoerotic poetry into White’s narrative reveals that it subtly contributes to maintaining a truly “post-colonial” ambivalence within the apparent conventionality of the national celebration.…”
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Spectroscopic and Electrochemical Studies on the Interaction of Epirubicin with Fish Sperm DNA by R. Hajian, E. Ekhlasi, R. Daneshvar

“…The interactions between epirubicin (EPR) and double stranded DNA (ds-DNA) have been studied by UV-Vis spectrophotometry, cyclic voltammetry, fluorescence spectroscopy and viscometery. The apparent binding constant of epirubicin with DNA was found to be 3.8 × 105 mol-1 L and was studied at different temperatures. …”
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