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    Orange Juice Consumers Response to the Covid-19 Outbreak by Yan Heng, Marisa Zansler, Lisa House

    Published 2020-08-01
    “… This 4-page fact sheet written by Yan Heng, Marisa Zansler, and Lisa House and published by the UF/IFAS Food and Resource Economics Department presents consumers’ responses to a monthly survey and provides a look at those consumers who have contributed to a surge in orange juice sales since April. It is intended to help the industry understand the possible impacts of the COVID-19 pandemic and develop marketing plans to sustain orange juice purchases beyond the short run. …”
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