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    Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

    Published 2016-01-01
    “…This paper evaluates the relationship between the marketing mix elements and the creation of brand equity based on a conceptual framework defined from the state of the art marketing literature. The study is based on individual perceptions of 603 buyers who had the experience in the context of an assisted “top of mind” of six brands of food processors versus the private label of a supermarket in the city of Fortaleza - Ceará. …”
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    Hate Music by Claude Chastagner

    Published 2013-05-01
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