Effectiveness of Retail Promotions in the Green Industry by Age Group: A Case Study by Hayk Khachatryan, Alicia Rihn

“…The local and ‘grow your own food’ movements are likely the main drivers of increased interest in edible and food producing plants (National Gardening Association, 2013).  To date, research addressing retail promotions in the green industry by age segments has not been adequately addressed.  …”
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