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  1. 21

    ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

    Published 2018-05-01
    “… Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. …”
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    Article
  2. 22

    LVIV TELEVISION: SUBJECTS OF PLOTS AND THEIR CHARACTERISTICS by Yuliana Kazimova

    Published 2024-12-01
    “…Television journalism is very important in today’s society, although all other types of mass media also play an important role in humanity. …”
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    Article
  3. 23

    A new framework to assess the impact of new IT-based technologies on the success of quality management system by Yiying Cao, Farah Qasim Ahmed Alyousuf

    Published 2025-01-01
    “…Abstract Today, the ever-increasing growth of technology and data has undeniably affected various industries. …”
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  5. 25

    Authority and Moral Conflicts in the Films of Adébáyọ Fálétí: Àfọ̀njá, Gáà, Ṣawo Ṣẹ̀gbẹ̀rì and the Yorùbá Cosmopolis by Olayinka Agbetuyi

    Published 2021-12-01
    “…The three films also demonstrate what Stuart Hall considers to be the connection that cultural studies seeks to make to matters of power and cultural politics.3 With regards to the role of Fálétí as pioneer in the area of radio-vision cultural industries the broadcasting mogul narrated the manner in which he pioneered the phone-in radio broadcast in Nigeria on the programme “Ѐyí Àrà” at the Broadcasting Corporation of Ọyọ̀ ́ State, Ibadan (BCOS) after pioneering Yorùbá broadcasting on Africa’s first television station Western Nigeria Television (WNTV) twenty years earlier.4 Fálétí’s career spanning close to seven decades dovetails public services with private engagement with drama production. …”
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  6. 26