The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
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The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement by Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim

“…This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1) identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2) the extent to which gender moderates the effect of sports celebrity endorsement on purchase intention; and (3) to what extent consumer sports-involvement moderates the effect of a sports celebrity endorsement on purchase intention. …”
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Location Decision-Making of Equipment Manufacturing Enterprise under Dual-Channel Purchase and Sale Mode by Wei Xu, Lina Liu, Qingshan Zhang, Peng Liu

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The Antibiotic Knowledge, Attitudes, and Behaviors of Patients Purchasing Antibiotics without Prescription: Results of National Survey by Svetlana Rachina, Polina Zakharenkova, Roman Kozlov, Ivan Palagin, Daria Mamchich, Daria Strelkova

“…However, self-diagnosis, self-treatment with antimicrobials, and attempts to purchase antibiotics in pharmacies with no prescription were quite common. …”
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Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP by Kristiana Astuti, Nadhila Sari, Hani Maisyarah Batubara, Kendis Anwar, Susi Evanita, Vidyarini Dwita

“…Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. …”
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Children’s influence over family food purchases of ultra processed foods: interference of nutritional status by Tailane Scapin, Caroline Camila Moreira, Giovanna Medeiros Rataichesck Fiates

“…Children act as a person who influences consum- ers directing their parents’ choices towards the purchase of foods for their own intake. Among the most requested foods are the ultra processed ones, with high energy density, high fat, sugar and fat content, and low fiber content. …”
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Hybrid Power Generation Supply Chain Financing and Purchasing Strategies with Option Hedging against Disruption by Guoshu Dong, Qing Xia, Bo Xu, Ziguang Dong

“…And when considering the power grid funds are uniformly distributed on or are constant, this funds property variation surely imposes influence on the wind electricity purchases. We find price elasticity of demand shows monotonic on the purchase when the power grid funds are constant but not necessarily when funds are uniformly distributed. …”
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Peranan Badan Kepegawaian Daerah Dalam Rekruitmen Pegawainegeri Sipil Di Kabupaten Padang Lawas by Syahminan Siregar, Irwan Nasution, Indra Muda

“…Rumusan masalah merupakan menjelaskan peranan Badan Kepegawaian Daerah dalam pelaksanaan rekruitmen Calon Pegawai Negeri Sipil (CPNS) di Lingkup Pemerintahan Kabupaten Padang Lawas. …”
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Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude by Annisa Tusholihah, Liza Nora

“…Findings/result: The findings show that consumers' perceived effectiveness has a positive significant influence on purchase intentions. Furthermore, consumers' perceived effectiveness positively influenced purchase intentions through attitudes. …”
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User Segmentation Based on Purchasing Habits and Preferences on the Amazon Platform Using K-Means Clustering by Al Isra Denk Rimakka, Rezty Amalia Aras

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Equilibrium Signal and Purchase Decision in China’s IPO Net Roadshow: A Dynamic Game Approach by Yi Zhao, Dong Li

“…Otherwise the investor rejects purchasing on the condition that the opportunity cost outnumbers the valuation of intrinsic value. …”
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The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products by Galuh Malakiano, Ihwan Susila

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Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success by Anjolize Wassenaar, Elizabeth Kempen

“…Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. …”
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Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food by Jian Xue, Wenjing Zhang, Zeeshan Rasool, Mohsin Ali Khan, Ahmad Imran Khan, Anum Afzal Khan, Syed Arslan Abbas

“…The objective of the study is to identify the impact of knowledge of fast food on the desire to buy fast food, study its impact on fast food purchasing intentions, and uncover the effect of fast food attitudes on consumers’ purchasing intentions and intention patterns. …”
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The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase by Mehmet Emin Yaşar, Serhat Ata, Abdülvahap Baydaş

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions by Aisyah Putri Agustin, Anton Agus Setyawan

“…These results highlight the importance of synergistic promotional strategies and user-friendly platform designs in stimulating impulsive purchases, while also acknowledging limitations in sample representativeness and suggesting further investigation into causal mechanisms and interactions between these factors to provide nuanced insights for e-commerce strategies. …”
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Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan by Viera Nu'riza Pratiwi, Endah Budi Permana Putri, Sa’bania Hari Rahajeng, Paramita Viantry, Rakha Ramadhana A.B.

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THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY by Nguyễn Kim Nam, Ngô Quang Huân

“…The main aim of this study was to examine the effects of perceived risk on attitudes, intentions and consumers’ behavior regarding pork purchases in Hochiminh City based on the Theory of Reasoned Action in situations of hypothetical food safety risk. …”
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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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