Study of the influence of psychological factors on women’s purchasing decisions during e-commerce livestream by L. Jiang, P. Loahavilai, P. Udomwong

“…The purpose of this study was to examine the psychological factors that influence women’s impulse purchases while watching live broadcasts and to determine the psychological characteristics of women who make impulse purchases during live broadcasts. …”
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The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
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Predictors of Halal Product Awareness and Its Relationship with Purchasing Intention: Evidence from Turkey by Metin Saygılı, Nihal Sütütemiz

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The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials by Abdul Hakim, Hajar Sugihantoro, Novia Maulina, Achmad Nasichuddin, Abdul Malik Setiawan, Diah Ayu Nicotiana

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Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

Subjects: “…customers' purchase intention…”
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CO-BRANDING, INFLUENCER MARKETING, DAN E-WOM BERPENGARUH TERHADAP PURCHASE INTEREST by A.A Sagung Astina S., I Putu Gde Sukaatmadja

“…Hasil penelitian co-branding berpengaruh positif dan signifikan terhadap purchase interest, influencer marketing berpengaruh positif dan signifikan terhadap purchase interest, E-WOM berpengaruh positif dan signifikan terhadap purchase interest, serta co-branding, influencer marketing, dan E-WOM secara bersama – sama mempengaruhi purchase interest. …”
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EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC by Mariana JUGĂNARU, Amina FERAT, Felicia RUSU, Sorina-Raula Gîrboveanu

“…The satisfaction level of a client-patient is correlated with the extent to which the purchased medical service contributes to reducing the intensity of their ailments or resolving them. …”

Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction by Chen-Chung Ma, Tzu-Chi Ou, Chun-Mei Tsai, Tai-Hsiang Chen

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The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms by Sufyan Habib, Nawaf N. Hamadneh, Asif Hassan

“…The present study aims to investigate the relationship between digital media marketing (DMM), consumer engagement, brand image, and OTT platform purchase intention in the Indian context. The researchers will also investigate the mediating role of consumer engagement and brand image in mediating the relationship between digital marketing practices and OTT platform purchase intention. …”
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The effect of online customer review and online customer rating on the trust and interest of consumer purchases by Purwantoro Purwantoro, Yulfita Aini, Hidayat Hidayat, Arrafiqurrahman Arrafiqurrahman, Andi Afrizal

“…This study aims to see how the influence of online customer reviews and online customer ratings on the trust and interest of consumers in the purchase of Sialang Jaya Village. The population in this study is the community in Sialang Jaya Village. …”
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Product feature and lifespan as a quality indicator for inducing eco-friendly furniture purchase by Md. Mahiuddin Sabbir

“…Limited understanding exists of the underlying mechanisms triggering consumers' decisions to purchase Engineered Wood Furniture (EWF), particularly regarding product quality (PQ), which has typically been viewed as a unidimensional construct, neglecting its multidimensional nature. …”
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The Impact of AI-Enhanced Digital Marketing Strategies on Consumers’ Purchase Intention for Lifestyle Products by Ali Ghufran, Waqar Ahmad

“… The impact of Artificial intelligence (AI)-powered digital marketing practices on consumer purchase intention toward lifestyle goods is the focus of this research and aims at analyzing the mediating role of consumer motivation (CM) in the relationship between consumer attitude (CA) and purchase behavior (PB) toward lifestyle products. …”
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Perceptual responses of (sports-)clothing-body interaction simulating pre- and post-purchase experience by Julia Wilfling, George Havenith, Margherita Raccuglia, Simon Hodder

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The THE INFLUENCE OF BRAND IMAGE AND PRODUCT INNOVATION ON STARBUCKS COFFEE PURCHASE DECISIONS IN SURABAYA CITY by Agus - Baktiono

Subjects: “…Brand Image, Product Innovation, Purchasing Decisions, Starbucks Coffee…”
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DIOXINS / FURANS (PCDDs/PCDFs) CONTROL IN CEMENT INDUSTRY IN ROMANIA by CRISTIAN CIOBANU, GHEORGHE VOICU, MAGDALENA-LAURA TOMA, SILVIU MARCU

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Cultura científica: questões de marginalização, legitimação e avaliação das Humanas by Rita Terezinha Schmidt

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Publicaciones cubanas sobre reanimación cardiopulmocerebral: una aproximación bibliométrica. 1998 - 2018 by Jayce Díaz Díaz, Arelys Falcón Hernández

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Comunicación intercultural y ciencias humanas: una forma especial de encuentro by Solange Cárcamo Landero

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Teorias e modelos nas ciências humanas: o caso da geografia by Dante Reis Junior

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Cuerpos, subjetividades y poder. Biopolítica y estéticas urbanas en Medellín by Hilderman Cardona Rodas, Nora Margarita Vargas Zuluaga

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