The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

“…The most popular are the heroes of foreign cartoons (Disney studios and others). …”
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Cinema and Identity: Criss-Cross Reflections by Irina S. Semenenko, Vladimir I. Pantin, Elena V. Morozova

“…Referring to examples of film production from various countries representative in this sense, the authors identify the mechanisms used by patrons and producers of films to influence the identity of the audience and the political picture of the world people identify with. …”
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Que bom te ver viva: vozes femininas reivindicando uma outra história by Kátia da Costa Bezerra

“…The language used by the two groups constantly revolves around the mythic images of “heroes”, “victims”, “for the good of the people”. …”
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