The Impact of Streamer Marketing on Consumer Purchasing Behavior in the Live-Stream Economy by Xu Zhanlin

“…Based on this new economic model, this study focuses on the impact of streamer marketing methods on customer purchasing behavior. …”
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Traditional online and live-streaming dual-channel strategies and pricing policies. by Yue Yu, Songshi Shao, Mingli Yuan, Minghe Sun

“…The manufacturer should increase the wholesale and the direct online retail prices and make more live-streaming sales effort, and the retailer should also increase the retail price, if the streamer has good sales skills when introducing a live-streaming sales channel. …”
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Trash streams as a manifestation of youth subculture by S. A. Grishaeva, N. N. Pushkareva

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Study of the influence of psychological factors on women’s purchasing decisions during e-commerce livestream by L. Jiang, P. Loahavilai, P. Udomwong

“…Social factors include parasocial interaction with the streamer, a sense of community with other viewers (63.3%). …”
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