Engagement and Follower Growth: Social Media Strategies of Swiss Athletes at the Paris Olympics by Larssyn Staley, Florian Droux

“…This study investigates how athletic performance and social media behavior influence engagement and follower growth on Instagram among Swiss athletes during the Summer Olympic Games in Paris 2024. Methods The Instagram activity of the 128-member Swiss Olympic delegation to Paris 2024 was analyzed, focusing on posts made during the 2024 Olympics. …”
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