Providing a development model for the effectiveness of persuasive advertising in social networks by Hamzeh Hessani Khabr, Payam Paslari, Mehdi Bagheri, Saeed Muradpour

“…Advertising has many economic benefits, including increased product sales, increased firm performance and value, and improved market efficiency, which have received considerable research attention (Bayer et al, 2020).Social NetworksSocial networks are a new generation of sites and bases that operate on the Internet and by using a search engine and adding features such as chat, electronic messaging, image and sound transmission, bring together a group of Internet users with special characteristics and provide the possibility of more communication of users in the form of a network of individual and group relationships and finally, these users can share content (share and express their interests, thoughts and activities) with others users (Jaffali, 2019).Saghafian et al, (2024) investigated the presentation of the model of customer participation with brands in social networks with emphasis on cultural differences. …”
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Perception of the filmed urban space: an analysis of the imaginaries of Madrid constructed through series and social networks by Diego Antonio Barrado-Timon, Carmen Hidalgo-Giralt, Antonio Palacios-García, Héctor Ochoa-Ortiz, Miguel Sevilla-Callejo

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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

“…The results of our research have shown that the users of telecommunication services in Bosnia and Herzegovina (BiH) pay more attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred by most of the telecomm users in BiH, followed by television, billboards, text messages, company web page, web advertisements, newspapers, e-mail, and the radio. …”
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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

“…The results of our research have shown that the users of telecommunication services in Bosnia and Herzegovina (BiH) pay more attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred by most of the telecomm users in BiH, followed by television, billboards, text messages, company web page, web advertisements, newspapers, e-mail, and the radio. …”
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The features and factors influencing the effectiveness of advertising activities and TV companies of Sughd region of the Republic of Tajikistan by A. A. Urunov, M. X. Kosimova

“…A methodology for calculating indicators characterizing the main factors affecting the efficiency of advertising activities of companies in the Sughd region of the Republic of Tajikistan has been developed.The results of the study can be used in the processes of planning and developing the broadcasting network of TV channels, as well as with success can be applied by players in the market to obtain the best effect of advertising on their products. …”
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Consumption Reduction Solution of TV News Broadcast System Based on Wireless Communication Network by Haifeng Qiang

“…At present, the news broadcast system using mobile network on the market provides the basic functions required by TV stations, but there are still many problems and shortcomings. …”
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Content Analysis of Food and Beverage Advertisements on TV, Radio, and Billboards in Iran by Maryam Amini PhD, Delaram Ghodsi PhD, Mehrnoosh Shafaatdoost MSc, Mohadese Borazjani MSc, Maryam Aghayan MSc, Nastaran Shariatzadeh BSc

“…Advertising violation based on Iran’s regulations, Nutrient profile model for the marketing of food and non-alcoholic beverages to children in the WHO Eastern Mediterranean Region, and International Network for Food and Obesity / Non-communicable Diseases (NCDs) Research Monitoring and Action Support (INFORMAS) was reported to be 13%, 74%, and 51%, respectively. …”
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How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan by Huei-Ching Liu, Chaoyun Liang

“…We thoroughly investigated the founder, a former television reporter, and her social entrepreneurial intention (SEI) to initiate a social enterprise. …”
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International and domestic experience of intellectual property legal protection on the Internet and separate methods of police crimes detection in this area by V. A. Korshenko, M. V. Mordvyntsev, D. V. Pashniev

“…The legal framework of the EU regarding the protection of intellectual property rights on the Internet, in particular Directive No. 2019/789 of the European Parliament and the Council dated April 17, 2019, which establishes the application of the provisions of copyright and related rights to individual online broadcasts of broadcasting organizations and retransmissions of radio and television programs, and Directive No. 2019/790 of the European Parliament and the Council dated April 17, 2019 on copyright and related rights in the single digital market were concidered. …”
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New Information and Communication Technologies for climate services: Evidence from farmers in Ada East District, Ghana by Rebecca Sarku, Famous Addi, Emmanuel M.N.A.N. Attoh

“…Businesses can innovate by developing and marketing new applications, platforms, and services tailored to the needs of farmers. …”
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