ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS by E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova

“…The toolkit used made it possible to identify differences between the perception of narrative advertising texts by two groups of respondents and also similar trends in the perception of texts, which suggests a possibility of developing an effective advertising strategy for promoting a popular science magazine. …”
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The Role of Cardiac Resynchronization Therapy in Heart Failure: A Narrative Review by Olivier Uwishema, Ece Karabulut, Dalal Sheikhah, Burhan Kantawala, Misgana Gallo, Fatima Soufan, Magda Wojtara

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Webdocumentaire et histoire de la télévision suisse  by Roxane Gray, Gabrielle Duboux

“…The focus is on the narrative modes and broadcasting of Switzerland’s televisual history. …”
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Social networks and biographical method by M. A. Panarina, O. A. Kulikova

“…The story analyzed in this paper is interesting for its genre: a personal narrative created at the initiative of the online magazine Lady.mail.ru. …”
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Mapping the Discourse. Architecture Periodicals in/for the Teaching of Architecture History by Gaia Caramellino, Valeria Casali, Nicole De Togni

“…Moving from the teaching seminar offered over the past six years to internationals students at Politecnico di Milano in the framework of the History and Theory course, the pedagogical project intersects the growing attention for the relations between architecture and media, and the current debate on the history of architecture as a transnational practice.A corpus of around fifty periodicals published in eighteen different countries was addressed as a “system of knowledge” and a “global printed network”, overcoming monographic and local-centered readings based on the history of isolated journals or linked to national editorial cultures and narratives. Journals were examined in their interrelations and interconnections through comparative and cross-cultural analyses, crossing diverse architectural geographies, to trace the international circulation of knowledge.Crossing two divergent research attitudes codified by architectural historians, who tended to look at magazines as structuring sources for writing history or, alternatively, as objects of inquiry over the past decades, journals are critically examined as complex objects, investigated in their economic, material, cultural, visual, and graphic dimensions. …”
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Foreigner in contemporary Japanese state discourse: Constructing differences between the nation and the Other by D. S. Alekseev

“…Therefore, our research question is this: How is the interaction between the nation/national subjects and foreigners portrayed in the Cool Japan discourse, and what characteristics are attributed to both groups? Through narrative analysis and critical discourse analysis, this study examines government-affiliated media: articles from the “Friends of Japan” section in a government magazine and episodes from the NHK documentary series “Japanology Plus.” …”
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The Crack in the Cornerstone: Victorian Identity Conflicts and the Representation of the Sepoy Mutiny in Metropolitan and Anglo-Indian Novels by Flaminia Nicora

“…In 1897, Hilda Gregg wrote from the pages of Blackwood’s Magazine that “Of all the great events of this century, as they are reflected in fiction, the Indian Mutiny has taken the firmest hold on the popular imagination.” …”
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“Radical”: Marianne Moore and the Revision of Modernism by Aurore Clavier

“…Leading us from the working manuscript to the little magazine, from the individual collection to the endlessly emended magnum opus, from the anthology to the text-book, the practice of revision, then, retraces the historical construction of literary revolution(s), highlighting lines of rupture and continuity as certain names are marginalized or simply deleted.Because, among them, Marianne Moore was herself a relentless editor of her own or others’ words, yet has remained a shifting figure in the “great narrative” of Modernism, her work allows us to re-examine the claims of artistic radicalism, in the light of more complex modes of revision. …”
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Mettre l’intime en bande dessinée. Un dialogue avec Léna Merhej et Noémie Honein by Michela De Giacometti, Laura Odasso

“…Issued from two different generations, Léna Merhej and Noémie Honein use of their singular experiences to draw and narrate the intimate, thus testifying of converging interests. …”
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« Tu n’as rien vu à Constantinople » : Thackeray au pays des harems by Laurent Bury

“…The volume published in 1846 had been preceded by a series of articles in that magazine, under the title « Wandering of our Fat Contributor ». …”
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The Spanish Latin lover: a strictly domestic myth? by Alicia Fuentes Vega

“…Building on a visual analysis of several media (brochures and magazines, Government propaganda, guidebooks and travel books, postcards), this paper examines the actual presence of the Latin lover in Spanish tourism imaginaries during the Franco dictatorship. …”
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 Jack Kerouac’s Ecopoetics in The Dharma Bums and Desolation Angels : Domesticity, Wilderness and Masculine Fantasies of Animality by Pierre-Antoine Pellerin

“…Taking the popular hunting narratives featured in men’s adventure magazines as the dominant norm in this regard, this paper aims at showing how Kerouac’s representation of masculinity and animality strongly diverges from the erotics of male predation to be found in the “real man VS wild beast” plot. …”
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