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    PRINCIPAL COMPONENT ANALYSIS OFGENERATIONAL PREFERENCES REGARDING OVER-THE-TOP SERVICES – A HUNGARIAN CASE STUDY by Tamás Vinkóczi, Lili Anna Majczán, Petra Miklós, Judit Petra Koltai

    Published 2023-12-01
    “… The rise of video streaming services has not only increased the popularity of the platforms available, but has also changed the way households consume content, displacing the options offered by traditional television. …”
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