KIDS CLUB: CHILD-FRIENDLY HOTEL MARKETING STRATEGY by Dian Pramita Sugiarti, I Gede Anom Sastrawan

“…Kids Club: This child-friendly hotel marketing strategy (a HardRock Bali Hotel case study) will be: 1) Becoming a child-friendly hotel pilot. 2) Promote child-friendly kids clubs in every hotel. 3) The change in travelers' perspectives is related to the benefits of Kids Club in Child-Friendly Hotels. …”
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