Showing 61 - 80 results of 911 for search 'Journal of Consumer Research', query time: 0.05s Refine Results
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    To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 by Damla Karşu Cesur

    Published 2022-06-01
    “…This study focuses on 24 published augmented reality (AR) articles in top-tier SSCI indexed advertising and marketing journals with high SJR rankings between 2017 and 2021. …”
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    Article
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    Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework by Geetha Krishnan, Naga Venkata Raghuram

    Published 2023-12-01
    “… This study aims to provide valuable insights into publication trends and potential future research directions in the field of consumer switching intentions within the context of the Push-Pull Mooring (PPM) framework. …”
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    Article
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    TEACHING PRACTICAL RESEARCH FOR SENIOR HIGH SCHOOL; AN IN-DEPTH STUDY by Marlyn D. Lucas, Hernando L. Bernal Jr, Mark P. Lucas

    Published 2021-05-01
    “…Further, student research presentation (oral, poster, gallery type, etc.), student research conference/colloquium, student research journal, etc. be organized to further nourish the culture of research in the part of the students, teachers and staffs involve. …”
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    Article
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