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    Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

    Published 2025-01-01
    “…Future research can examine consumer reactions to brand coolness, brand prestige, and brand authenticity to further understand brands today with consumers' rapidly changing consumption patterns and lifestyles.…”
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