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    Editorial by Zulmar Fachin

    Published 2020-12-01
    “…Diante da imensa contribuição acadêmica recebida, o IDCC enaltece os seus Membros Honorários: Alberto de Paula Machado (OAB Nacional), Carlos Mário da Silva Velloso (STF), Dalmo de Abreu Dallari (USP), Flávio Pansieri (ABDConst), Francesco Rubino (Itália), Francisco Rezek (STF), Gonçalo de Melo Bandeira (Portugal), José Augusto Delgado (STJ), J. J. Gomes Canotilho (Portugal), Luiz Alberto David Araujo (PUCSP), Luiz Edson Fachin (STF), Luís Roberto Barroso (STF), Michele Carducci (Itália), Nely Lopes Casali (UEL), Paulo Ferreira da Cunha (Portugal), Pietro Lora Jesús Alarcón (PUCSP) e René Ariel Dotti (UFPR). …”
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    Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies by maziar Ghasemzadeh Sangroudi, karim hamdi, SHADAN VAHABZADEH MUNSHI

    Published 2024-06-01
    “…Based on the results obtained, it was found that the use of attractive packaging has a positive effect on brand associations and brand loyalty. Romeo-Arroyo, Jensen, Hunneman & Velasco (2023) conducted a study titled evaluating the effect of symmetry, curvature and packaging mark on the perception of brand superiority. …”
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