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Co-Designing Future-Based Partnership for a University-Affiliated Organization Using a Futuristic Approach
Published 2024-12-01“…The discussion integrates futuristic elements including artificial intelligence (AI) and digital platforms, emphasizing their potential to change partnerships by bridging digital divides and fostering inclusive knowledge-sharing. …”
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Political implications of the activities of TNCs: Current trends and impact on the concepts of power, legitimacy and sovereignty
Published 2023-10-01“…The author focuses on such trends as digitalization, growing influence of companies with a platform business model, increasing engagement of corporations in addressing global issues, scaling up investments in the host countries’ infrastructure through new formats of public-private partnership, as well as growth in the number of state-owned TNCs. …”
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INSTRUMENTAL CAPACITY OF INTERNATIONAL BUSINESS IN MODERN CONDITIONS
Published 2024-12-01“…The dynamics of new forms of international business functioning are established, characterised by features such as: a) virtual forms of operation (including through business platforms); application of modern technologies as the basis of functioning (including software, artificial intelligence); implementation of global and rapid networking via the Internet, etc. …”
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Designing a model of effective marketing capabilities based on communication
Published 2025-02-01“…The results showed that the mechanisms of artificial intelligence competencies have an effect on business-to-business marketing capabilities and organizational performance, and also the model of artificial intelligence competencies on organizational performance is confirmed by considering the aspect of business-to-business marketing capabilities. …”
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