“Come and find your (love) story”. by Sabina Owsianowska

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Keep your friends close, and your enemies closer: structural properties of negative relationships on Twitter by Jack Tacchi, Chiara Boldrini, Andrea Passarella, Marco Conti

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Presenting the model of customer participation with brands in social media with emphasis on cultural differences by Hamed Saghafian, Samad Aali, morteza mahmoodzadeh

“…According to the results of the research, the following suggestions are presented: It is suggested that in order to have a successful branding, you must constantly create positive experiences for your customers because branding is the result of fulfilling your promises; the result of gaining customers' trust that your brand will do its best to fulfill what they want or expect from you. …”
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