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    The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. by Kristen Giombi, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W Sullivan, Amie C O'Donoghue, Brian G Southwell, Leila C Kahwati

    Published 2022-01-01
    “…The types of interactive ads evaluated included website banner and pop up ads, search engine ads, interactive TV ads, advergames, product websites, digital magazine ads, and ads on social network sites. …”
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    Article
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