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    Gastronomy Tourism Promotion: The Uniqueness of Culinary Attraction and Storytelling by Ayu Nurwitasari, Vanessa Gaffar, Lili Adi Wibowo, Mokh Adib Sultan

    Published 2024-12-01
    “…This approach should integrate various aspects, including food, destination appeal, and positive imagery, to create compelling and memorable tourism experiences. The study concludes that an effective gastronomic tourism promotion strategy must integrate these critical success factors, with storytelling playing a key role in connecting tourists to a destination’s cultural and culinary heritage. …”
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