The Power of Folk Music: City Branding, Musical Imaginaries, and Tourism-induced Placemaking in Yulin, Chengdu (China) by Shuyue Chen

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Culture as a dimension of country brand: the highs and lows of Brazil’s brand image by Fabiana Gondim Mariutti, Mirna de Lima Medeiros

“…The most surprising finding concerns the participants’ awareness of the diversity of associations with Brazil’s brand image. …”
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