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Brand Association and Competitive advantange in alcoholic beer products in Kabale District, Uganda.
Published 2020“…The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. …”
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Other proprietary brand assets and competitive advantage in beer products in Kabale District, South Western Uganda
Published 2022“…Materials and Methods This is a descriptive questionnaires-based survey of 1,783 wholesalers, retailers, customers, brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, Club and Bell beer products sold in Kabale District of Uganda. …”
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Brand Loyalty and Competitive advantage a case of beer products in Kabale District, Uganda.
Published 2020“…The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. …”
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Perceived Quality and Competitive Advantage in Beer Products In Kabale District, South Western Uganda
Published 2020“…The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. …”
Get full text
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
Published 2020“…The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. …”
Get full text
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
Published 2022“…The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. …”
Get full text
Article