The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativene... by Rayhane Rezagholizade, Zahra Sadeqi-Arani, Esmail Mazroui

“…Therefore, the result of examining this hypothesis is in line with researches of Nobre & Ferreira (2017); Merhabi et al., (2021); García-Magro et al., (2023); Martín-Peña et Al., (2023). …”
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