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    Economic consequences of the phenomenon of uberization on the example of the services of selected carriers in the transport industry by Nina Stępnicka, Grygorii Monastyrskyi, Beata Sadowska, Robert Walasek, Paulina Wiączek, Grzegorz Zimon

    Published 2025-01-01
    “… Uberization is a process, phenomenon, trend, and direction that emerged in the 21st century economy thanks to Uber Technologies, Inc., which was the first to introduce a mobile application that connects drivers and passengers. …”
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    Design and validation of value-oriented strategic marketing model in Iranian airlines by Majid Ahang, Naser Azad, Abdullah Naami, Alireza Rousta

    Published 2025-03-01
    “…Theoretical Framework Strategic marketing Current trends and forces in the 21st century encourage leading companies to define and apply comprehensive marketing concepts. …”
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