The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

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MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO by Pedro BELTRÁN CUERVO, Cecilia VALLEJOS PARÁS

“…Madonna, a well-known musician and entertainer who has remained at the top of her game for over 40 years, is also a marketing and brand strategist. This research explores the evolution of global perceptions around her brand following her 2024 Celebration Tour, culminating in a record-breaking closing concert in Rio de Janeiro attended by 1.6 million people. …”
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Attitudes towards attractive and credible celebrities in advertisements by De la Rey van der Waldt, N de Beer N de Beer, N du Plessis N du Plessis

“…The use of celebrity endorsers is a fairly common practice in many organisations in supporting their corporate or brand image. …”
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Latinx and White Adolescents’ Preferences for Latinx-Targeted Celebrity and Noncelebrity Food Advertisements: Experimental Survey Study by Marie A Bragg, Samina Lutfeali, Daniela Godoy Gabler, Diego A Quintana Licona, Jennifer L Harris

“…Primary outcomes were participants’ ratings of 4 advertisements for food and beverage brands featuring a Latinx celebrity and the same 4 advertisements featuring a Latinx noncelebrity. …”
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ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS? by Mihai STOICA

“…Positioning bases related to consumption occasions, brand values, and association with fictional characters or celebrities play a secondary role in supporting the brand position. …”

The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

“…Currently, it is unknown how successful local non-celebrity influencer endorsements are in building brand equity among generation Y. …”
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Covert marketing in films and series by Dimitrijević Ljiljana, Gojković Marija, Kolar Janez

“…Its influence is growing, and through advertising through celebrities, who immediately draw attention to a certain brand or service, its attractiveness is growing. …”
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"...but the poor opted for the evangelicals!" - Evangelicals, poverty and prosperity by Gideon van der Watt

“…Have the global evangelical celebrations of 2010 bridged the dichotomy between social responsibility (Ecumenicals) and the proclamation of salvation (Evangelicals)? …”
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The development of tourism in Russia based on the event - events by V. A. Zhukov

“…The following types of tourism have highlighted: festivals, carnivals, parades, celebrations; conferences, forums, symposia, round tables; seminars, trainings, advanced training courses; sport competitions; concerts, film screenings, theater productions; anniversaries, weddings, celebrations; exhibitions, fairs, trade shows, presentations, business openings, receptions, events related to brand promotion, etc. …”
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Les Promesses écrites des composants dans l’architecture de la seconde moitié du XXe siècle by Éric Monin, Catherine Blain

“…By progressively replacing the neatness of drawings, the precision of the verb introduces an art of prescription based on a variety of new media that are rapidly multiplying. Celebrated in a variety of advertising inserts in professional magazines and within the glossy pages of catalogs and technical brochures distributed by commercial agents in architectural agencies, dozens of new product lines become the material of an architecture transformed by the promises of a brand new glossary. …”
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Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes by Afsaneh Javan Hesar Shaneh, Naser Yazdani

“…The statistical population in this study are all female consumers of detergent and hygiene products of three brands (Golrang, Softlan, and Active) offered in OK chain stores in Tehran. …”
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