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    Impact of geochemical reactivity on desulphation requirements in a sandstone reservoir containing carbonate and sulphate minerals by Ali M. Al-Behadili, Eric J. Mackay

    Published 2025-01-01
    “…Also presented is the relationship between brine composition and scale precipitation and management in the production wells. …”
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    The Impact of AI-Enhanced Digital Marketing Strategies on Consumers’ Purchase Intention for Lifestyle Products by Ali Ghufran, Waqar Ahmad

    Published 2025-02-01
    “…Managerially, it underscores the importance of designing marketing strategies that enhance CM, such as personalized engagement, value-driven messaging, and emotional appeal. By fostering motivation, brands can effectively translate positive attitudes into stronger PB, driving sales and long-term consumer loyalty in the lifestyle segment.  …”
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