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    Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

    Published 2025-02-01
    “…In order to analyze the data, Maxqda software was used in the qualitative phase, and SPSS and SmartPLS software in the quantitative part. Research findings In the presented model, three categories of advertising content; quality of Ambient advertising, and advertising features are experimental factors that can create the causal conditions of Ambient advertising based on the use of eye tracking. …”
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    Dekonstrukcja nacjonalizmu w wybranych pracach Milicy Tomić by Aleksandra Czarny

    Published 2025-02-01
    “…It is due to this deconstructivist framework that the particular experiences on which Tomić bases her art gain universal significance for our understanding of all nationalisms.…”
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