Content Analysis of Food and Beverage Advertisements on TV, Radio, and Billboards in Iran by Maryam Amini PhD, Delaram Ghodsi PhD, Mehrnoosh Shafaatdoost MSc, Mohadese Borazjani MSc, Maryam Aghayan MSc, Nastaran Shariatzadeh BSc

“…All programs broadcast on two TV and radio channels were downloaded and saved 24 h daily for one week (November 10-16th, 2020). …”
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Breaking through the clutter and the impact of ambiguous arguments on consumers' purchase decisions by Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah

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Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

“…The result of this hypothesis is consistent with the results of Hosseini & Masoome (2016) and Nikunj et al. (2017). The results obtained from the coefficients of structural equations based on the effect of advertising structure on value creation show that the value (t = 2.19) for this parameter is out of range. …”
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The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping by Mirmahmood Naghibi, Changiz Valmohammadi, Kiamars Fathi Hefeshjani, mahmoud modiri

“…The results of this research are in agreement with the results of Aghazadeh et al, (2023), Tabatabai Asl (2023), Almasi et al, (2021), Maruti Sharifabadi (2019), Mirghaderi et al, (2023), Van Opstal et al, (2023), Kanishchenko & Kuznetsova (2020), Krienbuehl (2020), Valmohammadi et al, (2020), Chaus (2020), Adhari (2020), Feng et al, (2019), Smith & Guerrero (2019), Anthony (2019), Rocha et al, (2019), Muhammad Handayani et al, (2019), DEHBASTEH et al, (2019), Kofanov & Zozulov (2018), and Poliakova (2017). …”
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Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies by maziar Ghasemzadeh Sangroudi, karim hamdi, SHADAN VAHABZADEH MUNSHI

“…These findings are consistent with the results of Rojas-Méndez & Khoshnevis (2023), Vila-Lopez & Küster-Boluda (2021), Chen (2021), Moodie, et.al. (2022), Chakraborty & Dash (2023), Chan & Chiu (2022), Vila-Lopez & Küster-Boluda (2021), Cleff, Lin & Walters (2021), Hwang, Choe, Kim & Kim (2021), Fathi, Torabi & Shayghi Azarzad (2021), Gómez-Suárez & Veloso (2020), Nguyen, Parker, Brennan & Lockrey (2020), Gefen & Straub (2014), Amini & Kaidi (2014), Das, Agarwal, Malhotra & Varshneya (2019), Shukla, Misra & Singh (2023), Moody, et al. (2022), Shetty & Fitzsimmons (2022), Tabatabai Yeganeh (2021), Chan & Chiu (2022), Hwang, Choe, Kim & Kim (2021), Ho & Chung (2020), and Gómez-Suárez & Veloso (2020). …”
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The role of product placement in feature films and broadcast television programme by De la Rey van der Waldt

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