The Impact of Brand Quality and Brand Innovativeness on the Purchase Intention of Local Brands by Abdelraheem Abualbasal, Celine Hasan

“… Supporting local brands has long been of interest to many scholars. …”
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

Subjects: “…brand love…”
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The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

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Reliability and concurrent validity of the iHandy level mobile application to measure thoracolumbar range of motion in low back pain patients by Nimra Ijaz, Saima Riaz, Tahreem Raza, Sidra Ali

“…One measured ROM values with a Samsung iHandy level and inclinometer, and the second investigator registered the data. …”
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Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers by Shun Shindo, Nobuo Matsubayashi

“…We study a retailer's strategic decision with regard to outsourcing the production of such types of store brands (SBs) to national brand (NB) manufacturers. …”
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Cesare BRANDI, Théorie de la restauration

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Sense and sensibility: consumers and technological brand experience by Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Simone Gurgel de Brito, Valdemar Siqueira Filho

Subjects: “…brand experience…”
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An investigation of the psychometric properties of the strong brand questionnaire in sport by Habib Honarı, Mehrzad Hamıdı, Fatemeh Kıanı, Mona Rezaeı

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Country of origin effect: a study with Brazilian consumers in the luxury market by Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves

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The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya by Satria Ardhana, Rizky Dermawan

Subjects: “…Brand Trust, Brand Commitment, Brand Loyalty…”
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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity by Rafael Barreiros Porto, Talyta da Silva Soyer

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Employer Branding and Brand Building in the Aviation Industry by Gabrišová Ivana, Koman Gabriel

Subjects: “…brand…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

Subjects: “…brand coolness; brand love; brand engagement…”
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.#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine by Katarzyna Sanak-Kosmowska

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Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference by Namık Kemal Deveci, Fatma Görgün Deveci, Aysel Erciş

Subjects: “…self-brand connection…”
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In daardie tyd was daar reuse by M. Laubscher

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Cassia grandis, Pink Shower by Michael G. Andreu, Melissa H. Friedman, Robert J. Northrop

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Cassia grandis, Pink Shower by Michael G. Andreu, Melissa H. Friedman, Robert J. Northrop

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