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  1. 121

    Brand equity and competitive advantage in alcoholic beverage products by Emenike O., Kalu, Moses, Agaba

    Published 2022
    Subjects: “…brand equity; competitive advantage; alcoholic beverages; Uganda…”
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    Effective Marketing Strategy: Analysis of Advertising Appeals and Nct Dream Brand Ambassadors Through Brand Image Mediation on Somethinc Product Purchase Intention by Tarisya Adzani Sunandika, Arry Widodo

    Published 2024-06-01
    “…The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City. …”
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    Dominant Height Model for Site Classification of Eucalyptus grandis Incorporating Climatic Variables by José Roberto Soares Scolforo, Romualdo Maestri, Antonio Carlos Ferraz Filho, José Márcio de Mello, Antônio Donizette de Oliveira, Adriana Leandra de Assis

    Published 2013-01-01
    “…This study tested the effects of inserting climatic variables in Eucalyptus grandis as covariables of a dominant height model, which for site index classification is usually related to age alone. …”
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  7. 127

    Sytuacje pracy jako podstawa dla rozwoju kompetencji pracowników branży budowlanej by Jolanta Religa

    Published 2024-09-01
    “…W opinii pracodawców i ekspertów branży, specyfika ta nie jest w wystarczającym stopniu uwzględniania w aktualnej ofercie szkoleniowej. …”
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    Um estudo sobre Brand Personality no ensino superior privado by Rafaella Rodrigues Patta, Emerson Wagner Mainardes

    Published 2020-01-01
    “…Um dos atributos intangíveis com potencial de diferenciação em um ambiente competitivo é a “personalidade da marca” (brand personality). Diante disso, esta pesquisa teve como objetivo identificar as características associadas à personalidade da marca entre diferentes públicos de uma instituição de ensino superior do estado do Espírito Santo, a FUCAPE Business School, que possui posicionamento de marca premium. …”
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  12. 132

    Anthropomorphism in artificial intelligence: a game-changer for brand marketing by Sofia Gomes, João M. Lopes, Elisabete Nogueira

    Published 2025-01-01
    “…Abstract The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. …”
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    MEASUREMENT OF PUBLIC TRANSPORT ACCESSIBILITY CONDITION AT KOTA BANDA ACEH by Tonny Judiantono

    Published 2021-10-01
    “… Kota Banda Aceh with 224.233 peoples at 2007 deserved by 1.012 units of public transportation in any type, it means there are 5,1 seats for each 100 peoples of Kota Banda Aceh. …”
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    Re-examining the Division of Candi Borobudur into Kāmadhātu, Rūpadhātu, and Arūpadhātu by So Tju Shinta LEE, Agus Aris Munandar, Lilawati Kurnia

    Published 2025-01-01
    “… The interpretation that Candi Borobudur is divided into kāmadhātu, rūpadhātu, and arūpadhātu is widely adopted in many writings about Borobudur, despite being questioned by some scholars. …”
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  18. 138

    Complexity Analysis for Price Competition of Agricultural Products with Regional Brands by Haolong Liu, Xin Su, Xiaohui Wang, Xiao Li

    Published 2021-01-01
    “…The disordered price competition among various agricultural business agents leads to chaos of agricultural products’ prices, which makes it difficult for customers to form stable price expectation and correct brand cognition, restricting the sales of agricultural products with regional brands. …”
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