Who’s buying organic food and why? Political consumerism, demographic characteristics and motivations of consumers in North Queensland by Breda McCarthy, Laurie Murphy2

“…The organic food market is one of the fastest growing food sectors in Australia, with growth rates in the domestic retail market averaging 50% from 2008 from 2010 (Australian Organic Market Report, 2010). This paper focuses on identifying the demographic characteristics of organic food buyers, the motivational factors that drive the purchase of organic food and the role of political citizenship in food choices. …”
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