Published 2024-12-01
“…The article is devoted to the description of the discursive and pragmatic parameters of interaction in the genre of business presentation. As
a rhetorical genre of business discourse, the presentation is characterized
by its own scenario of communicative behavior and
aims at informing the audience about innovations (ideas, projects, brands, goods, services) and providing their commercial promotion by influencing people (potential
customers) and encouraging them to take actions beneficial to the company. …”
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